Motorsport Professionals Update - Feb 23'


Dear Motorsport Professionals,

I trust your Christmas and New Year period was an enjoyable one. 

We are moving into an exciting period in the industry as new technologies, safety, entertainment, and environmental sustainability measures continue to be a driving force. 2023 will be a big year with some exciting new motorsport events and infrastructure projects coming to fruition across the globe.

The 2022 PRI Show and 2022 RTBC Conference highlighted and showcased such industry drivers. Alitrax was proud to be a part of both these events as the week in early December, Indianapolis proved to be a fantastic success for the industry. Record attendee numbers across both events and a real enthusiasm from participants made for one of the best years to date.

Alitrax had the privilege of being invited to share its knowledge and expertise in the field of “Using Technology to Create Efficiency” during a Q&A session at the 2022 RTBC Conference. Joined by other industry experts Alex Wolenski - Alitrax North American Master Rep, discussed the benefits Technology plays in the day-to-day operation of a race venue and the importance it plays in increasing safety and reducing overheads. It’s a very insightful conversation for all racing professionals to listen to, so please see the link provided in this email to hear the full talk from last year’s RTBC Conference.

One of the topics covered on the panel was the use of Digital Flag Point Lights. Alitrax complemented such discussions with the exciting launch of the Alitrax Pro Club Light on our new 2022 PRI Show Stand. Designed specifically for the Country Club Circuit in mind, the Alitrax Pro Club FPL has all the DNA of  top tier FIA Digital Flag Point Lights. This cost-effective safety solution supports operational staff, improves trackside safety for members all whilst increasing circuit options and the end user experience. We are excited to introduce this product to the market with multiple projects already underway in the US that are implementing the Alitrax Pro Club FPL to their trackside arsenal.

Alitrax continues to create advanced technology solutions for all disciplines of Motorsport across the globe. We look forward to a big 2023 and being able to share with you throughout the year new and exciting products and offerings from the Motorsport Team here at Alitrax.

Safe Racing!


Jake Dempsey
Customer Success Manager

2022 RTBC -  "Using Technology to Create Efficiency" - Listen Here